Feasibility Study - Sports Marketing Agency

Our client was approached with an opportunity to invest in a start-up sports marketing agency. TOFCS were asked to carry out a feasibility study and prepare a business plan to determine the necessary level of investment, to show the projected return on the proposed investment, and to identify the level of associated risk for the investor.

We carried out an analysis of the international and local sports marketing industry, identifying the potential for the new business, the structure and processes necessary to achieve it, and the strategy to adopt. We prepared projected Profit & Loss Accounts, Cash Flow and Balance Sheets. This analysis allowed us to advise the client on the level of risk for his investment and show him his potential return.

Armed with this information, our client was able to undertake his negotiations for the business in a more advantageous manner and to take his eventual decision on proceeding from a position of knowledge and strength.